Plan with Purpose

• Identified usability issues while browsing a similar website

• Noticed unclear visual hierarchy and unintuitive navigation

• Observed friction in the overall user journey

• Reached out to the owner for context and constraints

• Respected decision not to redesign, but used it as a learning opportunity

• Defined a clear goal: improve usability through a user-first lens

Explore Ideas

• Reframed the project as a self-initiated redesign

• Mapped key user flows to understand navigation gaps

• Explored alternative layouts to improve structure

• Focused on simplifying navigation and reducing cognitive load

• Strengthened visual hierarchy to guide user attention

• Prioritized clarity and intuitive movement through the site

Adapt as Needed

• Created wireframes and low-fidelity concepts to test ideas

• Iterated on layout, spacing, and content grouping

• Experimented with interaction patterns to enhance usability

• Refined flows based on reducing friction points

• Continuously asked: How can this feel easier for the user?

• Adjusted designs to better align with user expectations

Deliver with Confidence

• Produced a conceptual redesign focused on clarity and accessibility

• Improved overall user experience through intuitive structure

• Balanced aesthetics with usability and function

• Demonstrated a thoughtful, process-driven design approach

• Reinforced a mindset of observation, curiosity, and intentional design

• Highlighted the value of identifying opportunities—even without a formal brief